Refine Your Pay Per Click Campaign

Google Adwords is a very effective method of driving traffic to your website, but many business owners using it for the first time set generic keywords and if they use the upper daily spending limits, can get hundreds of misguided visitors a week, costing thousands of pounds and reducing their PPC (Pay Per Click) Google score with very little extra business. When someone searches online using a broad keyword, say, 'compact digital cameras', then they are browsing or researching the market, they are not looking to buy. If the keyword is more precise, say 'Sony T77 compact camera', then the searcher is looking for a specific product and is more likely to have intentions of buying.

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How Twitter Can help your business

As a commercial tool for businesses to promote their services and to maintain continued contact with the clients who are interested, Twitter is ideal. In a matter of 140 characters it is possible to remind customers of your company and direct them to your website or listen to your customer's feedback and suggestions, helping you to provide a better service. But possibly the best reason for using Twitter is the Word of Mouth element, if you have something useful to offer or say then your followers will hopefully pass on your message (re-tweet) and who knows how many twitter users it will ultimately reach.

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Web Domain Changes - get a new extension

Two thirds of businesses are unaware they will be able to use their own name in place of domain extensions such as .com, .org, or .net when Internet domains are liberalized next year, according to a survey.

The change would let the likes of Nike or Microsoft control their own domain and better exploit their brands, and also counter cyber-squatters who use variations of brands on the 280 or so existing domain extensions.

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Something for your leisure time

It's wedding season and if you haven't seen this massive viral video then where have you been?

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We love puzzle games in the office, but be warned, this months is highly addictive!

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A piece of the Pie

IT Pie are a leading web and graphic design development company offering a range of services from simple brochure websites to full e-commerce solutions, from Pay Per Click (PPC) campaigns to Word of Mouth (WOM) viral marketing, Search Engine Optimisation (SEO) and E-Marketing, Corporate Branding and Print Design.

Our goal is simple - to deliver the best business solution to our clients, ensuring our solutions fit with your business needs and will aid your business development and growth.

If you want free advice on how to maximise your e-marketing or print campaign, please do not hesitate to contact us.