#GhostbustersWaterloo

Waterloo Station was recently the centrepiece of a two-week PR campaign to help Sony Pictures promote the UK release of Ghostbusters. Advertising specialists JCDecaux partnered with Sony to transform Waterloo into a Ghostbusters-themed showcase for two weeks.

The centrepiece of the campaign was the iconic Marshmallow Man that could be seen smashing through the floor. Commuters were encouraged to take photos and share it on social media with the hashtag #GhostbustersWaterloo.

Parts of the film’s New York setting were transported to the London station, including a busy commuter tunnel covered with speakers transmitting the sounds of New York City, along with patches of green slime. A pop-up Forbidden Planet shop, in the shape of a New York Subway entrance, was also set up, selling merchandise from the film.

A recorded phone line was set up, with it being spread via business cards, fictional in-world adverts, and posters for the film, with pre-recorded messages from the film’s cast. There were also fake news stories of ghostly sightings dotted throughout the station. Finally, train tickets bought at Waterloo were printed with “Ghostbusters Waterloo”.