How to Avoid Sending SPAM

I don’t think anyone likes SPAM. In fact, most of us despise it! So naturally, you don’t want to be perceived as a spammer. Thus, in today's article I talk about how you can ensure you don't get labeled as a spammer by mistake.

What Is Spam?

Spam is unsolicited email, also known as junk mail or UCE (Unsolicited Commercial Email). If you send any email in bulk to more than a handful of recipients who have not requested to receive it, it will be considered spam, regardless of the contents of the email. By sending email to only to those who have requested to receive it, you are following accepted permission-based email guidelines. There are numerous laws restricting spam, including the United States' CAN-SPAM Act, the Australian Spam Act of 2003, and other laws specific to a country, province, or state.

How Can I Avoid Sending Spam?

Our system is a permission-based email-marketing tool that follows the most stringent permission-based philosophies in order to protect users from sending spam:

• Communication - Your subscriber registration page must state why you are collecting the site visitor's email address and how you plan to use their address. Additionally, by accepting our license agreement you have agreed to not sell or rent your lists.

• Verification - we can automatically sends all of your new subscribers an email confirming their interest in receiving emails from you to ensure that they have agreed to be on your mailing list.

• Unsubscription - Every email generated from our system contains an unsubscribe link which automatically updates your subscriber lists in order to prevent the distribution of unwanted emails to visitors who have unsubscribed.

Here Are Some Questions You Can Ask To Ensure You Are Not Sending Any Spam:

1. Are you importing a purchased list of ANY kind?
2. Are you sending to non-specific addresses such as: [email protected], [email protected], [email protected], [email protected], or other general addresses?
3. Do you have any abuse@, postmaster@, or hostmaster@ domains on your list?
4. Are you sending to distribution lists or mailing lists which indirectly send to a variety of email addresses?
5. Are you mailing to anyone who has not explicitly agreed to join your mailing list?
6. Does your email's subject line contain false or misleading information?

If you have answered "yes" to any of the above questions, you may be labelled as a spammer. Need help with e-mail marketing? Let IT Pie run your campaigns for you ensuring you get the best results - contact us today for help.