How to Get $57 For Every $1 You Spend

I think you're in for a treat today. I'll be writing about how and why email marketing can be used to convert prospects into customers and convert paying customers into lifetime evangelizers. Did you know that on average, for every $1 companies spend on email marketing $57 in sales are produced? It is typical for email marketing campaigns to top the 2% conversion rates typically expected from direct mail. In fact, email delivers the highest return-on-investment across marketing mediums by an eye-popping margin of $57.25 for every dollar spent on it in 2005, according to the Direct Marketing Association's “The Power of Direct Marketing”(October 2006). Not only that, but email is delivering sales at an average cost per order of less than $7! Compare this to the average costs per order of $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs, according to Shop.org's “State of Retailing Online 2007” (September 2007). These facts further support our belief that email marketing can be the highly lucrative tool that will take your business to the next level. The key to such success is knowing how to use email marketing. Interested in sending e-mail from as little as 1p per email plus a flat fee of £5 per campaign using our professional system? Then contact IT Pie today