How Twitter can Help your Business
As a commercial tool for businesses to promote their services and to maintain continued contact with the clients who are interested, Twitter is ideal.
In a matter of 140 characters it is possible to remind customers of your company and direct them to your website or listen to your customer’s feedback and suggestions, helping you to provide a better service. But possibly the best reason for using Twitter is the Word of Mouth element, if you have something useful to offer or say then your followers will hopefully pass on your message (re-tweet) and who knows how many twitter users it will ultimately reach.
An additional bonus of Twitter is the way in which it now connects to varying applications, we believe it has become a useful tool and an excellent way of generating inbound links, though your website may not benefit from the authority of the link it is another way to attract visitors to your website and generate a following. Through blogging a business can create in bound links using Twitter (without even logging into Twitter) which will help to further promote their website and generate more traffic, alternatively your Twitter account can be used to maintain your Facebook fan page keeping your fans up to date with all your latest tweets.
So aside from the above, how can Twitter help your business?
It is a resource to connect to people within your industry ensuring that you are kept up to date with all the latest news, stories, trends and issues. Think of it as your industries news headline feed. Using such directories as Twellow and Wefollow you can find people within your industry to follow as well as people in other industries who may be of interest to you.
It can be used as a research tool, if you have a question you can ask the Twitter community and often will receive an answer within minutes.
Think of it as a networking opportunity, if you meet people who are using Twitter you can follow each other and maintain regular contact without having to directly interact, instead of waiting for the next business breakfast in a months time to speak to that person you have been aware of what they are doing and can instantly DM(Direct Message) them on Twitter. Better still, you may meet someone on Twitter whose services you would benefit from or who would benefit from your services.
It is a free PR/Marketing channel, though Twitter is about two way communication with the Twitter community it is also an opportunity to instantly make your followers aware of any promotions you are currently running or any success the business has had, i.e. we’ve just landed a huge contract and are excited to be working with… or as a large coffee shop chain recently tweeted – ‘free pastry with every coffee to all who quote code xxx until 10am this morning’ only those using Twitter were aware of this promotion.
If you do decide to use twitter feel free to follow us http://twitter.com/itpie or if you would like any help with your Social Media marketing plan, please do not hesitate to contact us.
