Keyword Research

Keyword Research

Today I'd like to talk a little about keyword research, it's an important part of not only Search Engine Optimisation, but also in my opinion of developing a website, though those lazy web developers do help create work for our company. There are a few free and paid for tools available as listed below and all of these can be used for keyword research.

  • Yahoo Panama Keyword Tool
  • Google Keyword Tool, traffic estimator, Webmaster Tools; Google Suggest and Google Trends
  • MSN Keyword Forecast
  • Hitwise
  • WordTracker
  • Keyword Discovery
  • WordStream

One of the mistakes people make when conducting keyword research is targeting highly competitive keywords, I'm not saying that these keywords shouldn't be used but when considering the size of your website and business and the competition in your industry there maybe better keywords to target. It is also worth noting that it is generally believed that when someone searches online if the keyword is a broad keyword, say, compact digital cameras, then they are browsing or researching the market, they are not looking to buy, but if the keyword is more precise, say Sony T77 compact camera, then the searcher is looking for a specific product and is more likely to have intentions of buying.

Some businesses or industries may also benefit from including their geographical location with their keywords, 'homes for rent' isn't going to get you as many conversions as 'homes for rent in Cardiff' but this depends on your business, if you can trade internationally then you may be loosing out on business by including your location, but if your goods or services are generally location dependent then include it in your keywords.

When it comes to keywords, the one with the highest search volume isn't necessarily going to be the one that lands you top spot in Google or gets you the highest conversions and it might be worth targetting a handful of keywords with a lower search volume but are more likely to be converted into sales.

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