Let's Look at META Data

Last week we discussed the importance of content.  Although that is probably the most important factor, it's still only a fraction of the battle!  

LET'S LOOK AT META DATA

This helps describe an item and allows it to be found by the search engine spiders.  Your website will have three main meta data fields <title>, <content> and <description>.  If you right click on your website and select "view page source", this will be clearly visible in the code.   You can also use this technique to see what your competitors are using.  This meta data needs to reflect your chosen keywords, but unlike the content of your website you can simply list your keywords and it won't have a negative impact.  For instance, if you are a patisserie your <description> could be "homemade patisseries, cakes, desserts, puddings and confectionery".   Make sure you use this meta data to best effect, because the search engine place a high value on this. Next week I'll discuss how to make best use of your tags.  If you would like us to run our report, which compares your website to your top ten competitors and advises on ways to out-perform them, simply give us a call!