Recent Survey Reveals Company Websites Rank Most Important For Marketing Success
A recent survey reveals that, despite the buzz surrounding social media and mobile, it is corporate websites that are ranked as most important for marketing success. Almost half (45%) of the 250+ marketers surveyed cited the design, development and maintenance of a company website as the most important to a successful marketing campaign, beating out both social media marketing and online advertising. You might find our previous blog post on Website Design - How to Create a Killer Homepage useful - use it as a check list to make sure you're doing the right thing on your website.
43% percent said both social media and online advertising were contributing factors to success, but just 6% said marketing on social networks was their first choice of placement. In regards to mobile marketing, just one-quarter (24%) said this activity was the key to marketing success, ranked below search marketing (including paid) (26%) and alongside email marketing (24%). According to Bill Gassman, Gartner research director, "the corporate website will not be displaced anytime soon by a brand's social media presence". "That's all the more reason for marketing leaders to continuously invest in testing and optimising their websites, paying attention to all aspects - from customised landing pages to compelling content that encourage visitors to be engaged with your brand," added Gassman.
There you have it! The most important part of your marketing strategy is your website - so make sure your website is in tip-top shape! If you're not sure whether its up to much any more, speak to us. We'll run a report on your entire website, telling you what is and what isn't working - all for free. If you feel it goes a bit deeper than that; it might be that your branding isn't really working for your company any more, take a look at our previous blog post: 10 Clues You Need to Re-brand: A Guide for Established Businesses or just give us a call. Whatever you might need in this digital world, we can help you with.
