Search Engine Optimisation (SEO) – tips to achieve higher rankings

I need to drive more traffic to my website, by achieving a higher ranking in the search engines!  Sound familiar?  Well there are two ways of doing this on and off-site optimisation.  It is quite simple really, although many digital marketing agencies like to make it sound complicated.  I intend posting regular blogs each week, to help you make the most of the internet - the first of which is below:

THE IMPORTANCE OF CONTENT

By far the most important way of optimising  your website is to ensure the content is correct.  The search engines want to present the most appropriate results to a user searching for a specific keyword.  Hence you need to think carefully about the most appropriate keywords for each page.  Use the Google Keyword Tool to find out the highest performing keywords with the least competition.   Use these keywords within the content, but don't overdo it - too many will have a negative impact and you will be seen as a "keyword slut".  Around 3%  density is right - that is one keyword for every 33 words.  Put one keyword in bold, as that will make a difference.  An average website will only be able to host about three keywords for each page, so it is important you get this right! If you have any questions about the content on your website, simply post on this blog and I'll do my best to answer them! Alternatively we can run a report, which will compare your website with your top ten competitors and advise how you should change the content and code to out-perform them.