Short-Term Marketing – What You Can Do
Want to know what you can do in the short term that can get immediate results? Well, you've come to the right place. Here are four quick marketing activities that can increase your return on investment (ROI).
Number One: Pay-Per-Click
Seeing slow results on your search engine optimisation? If you don't want to wait for your website to appear on the first page of a search result, the quickest way is to use Pay-Per-Click (PPC) advertising. Whether you're just starting out or you've been around for 10 years - PPC is a great way to bring in money fast with instant results. When done strategically, PPC can continue while you build SEO value into your campaign. The bonus? When customers see both a PPC ad and an organic link on the same page of results, they are more compelled to click the organic link (double bonus: the organic click won’t cost you anything).
Number Two: Forum Engagement
In the-not-too distant past, people would spam forums. Now, we’re not suggesting you do that, but instead try using forums for what they are meant for - engaging in focused conversations. This means answering and asking questions regularly. This also means not always bringing your brand into the conversation. The idea is to become a power-user, so people recognise your posts and your brand more readily. This will help drive traffic back to your brand and create brand awareness.
Number Three: Blog
Posting valuable, useful and shareable information will let you build a strong fanbase. While building brand awareness is a long-term strategy, blogging and sharing the posts on social media can be a short-term driver of traffic and awareness. Make sure you only post meaningful information however, otherwise it just won't work. And make sure you're helpful. And funny. And informative. That pretty much covers it.
Number Four: Twitter Alerts
Setting up Twitter alerts is a great way to get into conversations faster. You can use tweetbeep.com to set up Twitter alerts which work just like Google alerts. Helping people out with useful answers in your industry, and including links to your blog posts about the question, will make you an industry power-player. This way you'll attract more traffic, meaning a higher level of brand awareness will come your way - quickly. Want more information? Need a bit of a helping hand? Give us a call on 02920 706336 - we're here for you. If its on the web, we can do it.
