Top 5 Things Every Website Should Have
When building your website, there are many things to think of to make it successful and stand out. Although how it looks is important, you should consider its customer friendliness and whether it will inspire any potential clients to do business with you or come back to read your fabulous blog.
The web is full of terrible websites that leave the potential customer frustrated or bored within seconds. People want to find information quick and easily, and get back to watching their favourite TV programme or looking at Facebook.
Check out these top five essentials, every website should have, to give your customers the most fulfilling and stress free experience.
A Clear Description of Your Services and How You Can Help
Your customer has found your website, they’re searching for a product or service, so make it easy to find and re-assure them that you’re the company that will solve their problem.
Consider the language you use (no industry jargon) and what your customers are searching for, yes a great videographer can film and create a video of anything, but this customer wants a ‘training video’ and didn’t find that keyword or service on your website, this might mean a missed enquiry.
Even if it’s obvious to you, consider who your website has been built for and create pages and content that meets their needs.
Calls to Action
Tell your visitors exactly what you want them to do. For example, you might want them to click over to your samples page, contact you for a free quote or sign up for the newsletter.
And make sure these commands are highly visible using highlighted text or a strong, colourful button.
Content Displayed in Simple Bite Sized Chunks
This is a top thing that scares me off from reading someone’s blog or website. If you face a person with a huge block of text when they aren’t sure if they are in the right place, they are very likely to lose enthusiasm and click away from your site.
You need to organise the content for scanning, so short paragraphs, bullet points and highlighted text work very well. Most readers will scan the page first to see if they like where they are; bite sized chunks are easy for the eye to latch on to.
Quality, Unique Content
Your visitors are looking for something and they want it to be engaging and fresh. Like we touched on above, web surfers have short attention spans and if your content doesn’t grab them quickly, you will lose them maybe forever.
Updated, fresh content will also add a massive spark to the SEO side of things. Search engines and readers will love it and you will likely have a steady increase of traffic to your website.
Easy to Find Contact Information
I can remember countless times I’ve gone to a website and got bored searching for contact details, then left annoyed to seek out another, better laid out competitor website. Don’t let this happen on your website.
The ideal place for contact details is top right/left hand corner of the website, in clear eyes view without having to click or scroll anywhere. For the person whose interest you keep and they start to click through, make sure you have contact information on every page.
Keeping your website easy to navigate, engaging and informative will keep your visitors happy and returning for your services. Remembering these key points will push you up above the minefield of websites out there today.
