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Pay Per Click Advertising (PPC)

Pay Per Click is possibly the major advertising tool of today. With billions spent on PPC every year it is almost an essential marketing tool of any business. When a campaign is run poorly it quite often costs a lot of money and shows no return on investment, but when it's run correctly it guarantees a profit. At IT Pie we have the expertise and experience to manage your PPC campaign and even better than that, you'll see the results in your bank account!

Why Advertise Online?
It is no secret that the Internet is becoming more and more a part of everyday life, few people do not have access to the Internet through work, Internet cafes or at home, in fact it is believed that over half of households in the UK (57.2%) have Internet access. Of these users it is believed that the average time spent surfing the net per week is 7hrs54mins, users spend 3hrs26mins E-Mailing and 1hr53mins shopping per week, more importantly it is reported that the average yearly spend per online buyer is £1,185 and this number is growing*. Online advertising has changed the traditional method of push advertising to pull advertising where marketers are specifying audiences, it allows you to reach those who are actively searching for your products/services whilst increasing reach and relevance. But most importantly when a tool is available to help improve your business can you afford to not use it when a direct competitor probably is?

Click here now to contact IT Pie and get your PPC campaign on the right track

*source: Internet Households: PWC Global Entertainment & Media Outlook 2006-2010, August 2006; Media consumption: IAB Online Audience Report, June 2006

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