The mobile market is booming and the web has most certainly gone mobile. People do not just browse and buy online; they do it on the move, which is why more and more users are accessing the web from their smart phones and tablets. It’s estimated that 96% of people in the world have a mobile phone, with 56% owning a smart phone, and roughly half use their smart phone as their primary browsing device. In fact, some studies suggest that mobile browsing will outpace desktop browsing by 2015. It is for those reasons that mobile marketing has become so important to businesses; having a mobile offering is becoming increasingly vital, whether that be a mobile website, app or responsive design for your main website.
We have expertise with all three, and we'll work closely with you to decide which option is the best for the content you have and the way users need to interact with it.
Visiting normal websites from a mobile device often leads to a bad user experience due to difficult navigation and having to zoom in & out in order to read any of the content on the website. This will not only create a bad user experience but will increase the bounce rate as well. So why don’t more businesses have mobile websites? Well, they’re quite complicated to build. First of all, quite like desktop websites, the screen size needs to be adaptable to different size screens, on different branded mobiles or tablets. Secondly, as users often access websites using their mobile data allowance, the load time needs to be fast, as mobile internet can often be slower than broadband, and can be subject to data limits. But perhaps most importantly, the website has to have a clean, clear design and be convenient for customers or clients to use; scrolling can be a pain, and the most important information needs to be placed at the top.
Along with viewing websites through mobile browsers, the use of mobile apps have exploded in popularity. In 2012, an estimated 1.2 billion people worldwide were using mobile apps, with almost 30 million Brits using them. For many businesses, offering a mobile app can be a perfect way to generate more sales or increase brand loyalty. We can help in the design and development of a mobile app, ensuring your customers can reach you on the move, receiving the latest news updates and providing a mobile commerce section if necessary. Our team can develop mobile apps for Android, Apple, Windows Phone and Blackberry mobile operating systems, so you can ensure your mobile application will be available to everyone irrespective of their device.