We were specifically engaged by the nicenstripy franchise to increase online leads. Whilst the franchise had a visually appealing website, it was low in the search engine rankings and not bringing in any leads.

Before committing to the project we investigated the competition to satisfy the client that we could out perform them. Competition is this industry is fierce, but many of nicenstripy's competitors are not well optimised. To out perform the competition we had to build a website of 100+ webpages, together with an online chat forum and articles. After we uploaded the website, nicenstripy were in the top three rankings for their chosen keywords within one week!.

The website was designed in Adobe Photoshop CS6 and developed in .NET. The pages were than built using our own Content Management System (CMS). Our CMS allows website administrators to create, manage, store and deploy content, images, links, metadata and downloads on their web pages. A major advantage of using our CMS is that it requires almost no technical skill or knowledge to manage. The intuitive interface is designed for ease-of-use without recourse to HTML. Plug-ins for this website included our news portal, which pushes content to text boxes on the home page.

Behind the website sits a bespoke CRM system, designed specifically to meet nicenstripy's requirements. The system manages all the company's interactions with current and future clients, pulling together all frachisees and sectors within the company into one cohesive sales force. The CRM was developed using .NET to nicenstripy's exact specification. Data is stored in SQL tables on our dedicated server, which feed the system and ingrate into the website.