We were specifically engaged by the nicenstripy franchise to increase online leads. Whilst the franchise had a visually appealing website, it was low in the search engine rankings and not bringing in any leads.

Before committing to the project we investigated the competition to satisfy the client that we could out perform them. Competition is this industry is fierce, but many of nicenstripy's competitors are not well optimised. To out perform the competition we had to build a website of 100+ webpages, together with an online chat forum and articles. After we uploaded the website, nicenstripy were in the top three rankings for their chosen keywords within one week!.

The website was designed in Adobe Photoshop CS6 and developed in .NET. The pages were than built using our own Content Management System (CMS). Our CMS allows website administrators to create, manage, store and deploy content, images, links, metadata and downloads on their web pages. A major advantage of using our CMS is that it requires almost no technical skill or knowledge to manage. The intuitive interface is designed for ease-of-use without recourse to HTML. Plug-ins for this website included our news portal, which pushes content to text boxes on the home page.

Behind the website sits a bespoke CRM system, designed specifically to meet nicenstripy's requirements. The system manages all the company's interactions with current and future clients, pulling together all frachisees and sectors within the company into one cohesive sales force. The CRM was developed using .NET to nicenstripy's exact specification. Data is stored in SQL tables on our dedicated server, which feed the system and ingrate into the website.


Key Features Of Website

Responsive Design
Lawn Calculator
News/Blog Section
Bespoke CRM
Additional Website

Additional Services

SEO Marketing
Online Advertising
Marketing Materials


“The Film & Food website is looking fantastic! Thanks for the hard work you guys put in your end to get it done.

I think we've ended up with a stunning site. :)”

Ben, Adventure Cinema | Film & Food Fest

“I must say Geraint that we have been absolutely delighted with your company so far – the speed of response & creativity has been fabulous. You have taken our ideas and taken them for a run, which has freed up our time and created something more special than we could have done alone. I will readily recommend you to others, and certainly look forward to working with you again and again. Many thanks.”

Jane, Forte School of Music

“I am delighted with the brand identity and website created for us by IT Pie. Our logo and onsite presence were starting to look dated. They have revitalised our brand design and helped us with the thinking to structure our website and services. For the first time ever, people came up to us at a recent exhibition, attracted by our new logo and exhibition banners.”

Julie Collins, Director, Collins & Collins

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Keir Hague, Sales Manager UK & Europe, Okazaki Manufacturing

“IT Pie have given us a professional, creative and supportive service from the outset. As their first school client we are delighted with the end result. An outstanding website which captures our 3 - 19 ethos to the full.”

Meirion Stephens, Headmaster, Ysgol Llanhari

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