Wednesday, 19 November 2014 by Ryan

Conversion-centred design: Increase your email marketing campaign’s click-through rate

Understanding how to optimise your email marketing campaign is crucial when it comes to getting a high click-through rate. To get someone to follow a link you need to make it worth their while to do so. The two main individual incentives in marketing terms are a desire to gain pleasure, and avoid pain. We have narrowed this down to three key principles, which are…

1) Your design and text should motivate the reader to take action

The reade.....

Categories: Email Marketing

Tags: Call to Action, Click-through rate
Wednesday, 05 November 2014 by Geraint

.UK domain names are now available for all owners

On the 10th June 2014, Nominet made .uk domain names available for the first time, and are reserving .uk domains for existing domain name holders. If you registered a domain name before 10th June 2014 (for example, and are still the registered owner, then you have the reserved right to register the .uk equivalent up until the 10th June 2019 (i.e. You have five years to register this new domain name, so it won’t be going anywhere anytime soon......

Categories: Domains

Tags: .UK, domain, domain name, Nominet
Friday, 31 October 2014 by Ryan

Website Hacking: DrDOS Attacks & More

Website breaches can be devastating to your business. Hacking techniques evolve rapidly so keeping your finger on the pulse is essential for protecting your website. 

According to the most recent ranking of the top 10 vulnerabilities by the Open Web Application Security Project, the most common website threats include:


These occur when Web.....

Categories: Security

Friday, 24 October 2014 by Aran

New Project - Nice n Stripy

We have just started working on a new project for nicenstripy, a Crawley-based gardening business that focuses on grass cutting and lawn care. After working closely with them on the design, we have now started developing the site. The pages are being built in our own content management system, and we’re adding dynamic jQuery banners to make the site stand out from their competitors. We are also creating a postcode finder for clients to use to find their local franchise. This project .....

Categories: Google Adwords, New Projects, Online Marketing, Pay Per Click Advertising , Search Engine Optimisation (SEO)

Tags: Digital Marketing, Email Marketing, Pay Per Click Advertising, Search Engine Optimisation
Thursday, 23 October 2014 by Ryan

Sign up to Bing Places to Maximise your Visibility

Nowadays, having a web presence for your business is as important as having it in the phone book once was, and Bing Places is one platform that you should utilise. Back in 2009 in the early days of Google Places, we recommended that you register your business to help market your products or services and boost your search engine ranking, and with the launch of Bing Places we recommend signing up to.....

Categories: Digital Marketing , Search Engine Optimisation (SEO), Search Engines

Tags: Bing Places, Google Places

Love our Blog Posts, get more from our archive below!

Wednesday, 19 November 2014 by Ryan
Wednesday, 05 November 2014 by Geraint
Friday, 31 October 2014 by Ryan
Friday, 24 October 2014 by Aran
Thursday, 23 October 2014 by Ryan
Monday, 13 October 2014 by Ryan
Friday, 10 October 2014 by Shaun
Monday, 06 October 2014 by Ryan
Wednesday, 01 October 2014 by Ryan
Wednesday, 17 September 2014 by Aran
Monday, 15 September 2014 by Ryan
Friday, 05 September 2014 by Geraint
Monday, 25 August 2014 by Ryan
Tuesday, 12 August 2014 by Ryan
Thursday, 31 July 2014 by Aran


Ready to start a project or really curious about our process? Let’s talk about your idea. We like to come prepared for our first conversation, so for starters, please fill out our project enquiry form in as much detail as possible.


Have a question about a project we completed, our process, or just curious about what’s on tap this week?

Drop us a note or give us a call; we’re happy to answer all your questions.

Call us on: 029 2070 6336

Google Marketing Partner
Bing Marketing Partner
Microsoft Asp.Net developers
Investors in People Accredited

Copyright © 2007 - 2014
IT Pie is a trading name of ODR Creative Design Limited
Registered in England and Wales. Company No. 05625215. VAT Registration No. 158 4583 75