There are so many areas of digital marketing that can be beneficial to your organisation, everything from search engine optimisation to social media activity. They must work coherently. At IT Pie we love strategy, content and campaigns, and we will work with you to develop a digital marketing plan that is right for your brand and your goals.
When it comes to online marketing, we use the dynamic nature of the web to inspire effective marketing campaigns. Our objective is to increase your business’ online visibility and generate brand familiarity, and under the banner of digital marketing we offer search engine optimisation (SEO), pay per click advertising (PPC), email marketing, social media marketing and optimisation, and blogging services.
Nowadays, there are more and more creative ways to connect with your target audience, making digital marketing a vital part of your marketing strategy. The more traditional forms of marketing like print and TV ads are proving less effective as users are choosing web content over newspapers and magazines, and are using services which allow them to fast-forward ad breaks. At the same time, users are increasingly expecting companies to have a brand presence online. Our marketing team has the expertise to develop highly engaging campaigns that increase your brand awareness, interactivity with your desired target audience and sales enquiries through a variety of marketing channels. We can give you the tools and get you setup and ready to manage your own online brand or we can deliver and manage set every aspect of your marketing strategy for you, ensuring it represents your company values and follows your brand guidelines.
Email marketing has the power to speak instantly and directly to your customers and can form a vital part in your online marketing strategy. It can be used to inform customers of new products, special offers, or other exciting news, as well as just making sure that you keep yourselves at the forefront of their mind.
It is wholly measurable, allows you to build trust and loyalty online and best of all, it’s massively cost-effective. With huge benefits for businesses including direct sales, registrations, enquiries and much more, we understand the value of email marketing which is why we work with our clients to make sure that they get the basics right. We will manage your complete email marketing strategy or help you with any aspect of it. We cover everything from designing HTML emails, to sending out invitations.
We are fully experienced to work with a number of clients, such as MailChimp. At IT Pie we create marketing campaigns that are effective and tailored to your business and clients. We find the most appropriate channels to create campaigns with impact. Our mailing campaigns can be designed to target specific clients and leads with full reporting on the success of the campaign.
SEARCH ENGINE OPTIMISATION (SEO)
Search Engine Optimisation is a fundamental part of any online strategy. Put simply, it’s the art of getting your website to feature highly in search engine rankings, while at the same time upholding the website’s individual identity, usability and functionality. It’s much more than adding a few keywords; it’s a process that needs to be considered throughout the development of your website.
What’s the point of having a great website if it’s hidden away in the darkest corners of the internet? We believe in providing you with an open, honest and ethical service, whilst also showing you how you can optimise your website for the major search engines like Google, Yahoo and Bing. We will undertake a full technical audit of your website and a detailed analysis of the search engine data related to the keywords and phrases relevant to your website.
We will also look at your competitors, your inbound links and overall quality and authority ratings of your site. Using the information gained through research and the keywords identified through market research, our SEO team will make the content of your website more visible and keyword specific, assisting you in gaining your ideal customers, whether they are abroad and in the UK.
Pay per click is a key method of online marketing. It allows advertisers to be for their ranking within a search engine, and is by far the best way to get to the top rankings in your field, and it doesn’t have to be costly. Pay per click listings are upfront and visible, putting you in front of potential customers as and when they search for the products or services you have to offer.
Campaigns are fully flexible, and can be run for as long or short as you require. They can be scaled to suit the needs and objectives of your business. We will begin with market research and a brainstorming session where we look at all keywords you could possibly want to rank for. We write compelling ads that not only stand out but also filter out users that are not your target audience to make sure the quality of clicks is really high, and your money is not being wasted. Once the campaign in running, we will continue to manage it, continuously updating and tweaking it so you get the best results. A pay per click campaign offers you genuine transparency, allowing you to measure success far more accurately than other advertising channels.
Google AdWords is the most popular form of pay per click advertising. When creating an AdWords campaign, you are taking the tools of direct marketing and bringing them to an online audience but, unlike the traditional print audience, you will see results of your ads within days and in some cases within hours. You can even stipulate how much money you want to spend each day so your marketing budget is controlled. We will start off by undertaking extensive research and an in-depth keyword analysis, to find the best performing keywords for you. When your campaign is set up, we will continue to monitor its progress carefully.
Social media has changed the way companies and brands now market themselves and reach customers. Over 600 million people actively use Twitter, and more than 1 billion people use Facebook. Actively using social networking sites like Facebook, Twitter, LinkedIn, Google+, and Pinterest can have a lot of advantages.
Posting content that gets shared is a great way to reach new customers and to increase your visibility on search engines, thus reaching even more new customers.
These sites also give you the opportunity to listen to your customers, engage with them, build relationships and quickly resolve issues. Customers expect to be able to find brands on social media sites, so it’s a really big deal to have a social media presence, but to ensure your presence is effective, you’ll need a social media strategy. We will also put together a content plan to advise you on how to further your online presence and increase your traffic and brand exposure.
We can create profiles for all the major social networks – including Facebook, Twitter, LinkedIn, Pinterest, Instagram and Vine. After we’ve done this, we can run your social media campaigns and create and post content on your behalf. Or, if you already have social media accounts set up, we can resume the day to day running of them for you. An important part of social media is the integration of your various accounts into your company website, which can be a simple icon linking to your profiles or a more advanced widget-style feed.
Writing a blog post is the quickest way to get fresh, optimised content on to your website on a regular basis.
Having a blog is also a great opportunity to establish your business as an authority in your industry; it helps form relationships with potential customers, and shows you really know your stuff. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. If you are interested in creating a blog for your organisation, we can help. Alternatively, we can take over the day to day running of a pre-existing blog.