Search results for email-marketing

posted on Tuesday, 11 April 2017 by Geraint

Top tips for a strong email marketing campaign

Email marketing is one of the best weapons a digital marketer can have in their arsenal. It is cost effective when compared to more traditional marketing, includes in-depth analytics to measure performance, allows for easy personalisation and is p.....

posted on Tuesday, 11 April 2017 by IT Pie

Four steps to a strong email marketing campaign

Email marketing is one of the best weapons a digital marketer can have in their arsenal, and is proven to deliver results time and time again. But there are some key do’s and don’ts that you should take into account before you go ah.....

posted on Thursday, 21 July 2016 by IT Pie

Quick tips for improving your email marketing campaigns

Email marketing is never a guaranteed win, but there are two quick tips to help you benefit more from this useful tool – focussing on quality content, and optimising the frequency that you send eshots.

If you f.....

posted on Monday, 23 March 2015 by Ryan

Why Customer Feedback is Important

Conversations with your clients on what they like about you and your business and why can be an invaluable part of your marketing strategy. Many businesses use email surveys for an insight on how they can improve their business, product or over.....

posted on Tuesday, 17 March 2015 by Ryan

How to use images to improve your email click-through rate

When you find yourself wanting to deliver a large volume of information in a single campaign, images can be used in place of text. After all, a picture is worth 1000 words. But at the same time, it's important to choose your images carefull.....

posted on Tuesday, 17 February 2015 by Ryan

Email marketing in the mobile age

Email marketing strategy is more important than ever in an ever-growing digital age, yet many businesses are unprepared or have half-baked strategies. With hundreds of billions of emails being sent every single day, the vast majority from the b.....

posted on Monday, 09 February 2015 by Geraint

Best 5 Ways of Keeping in Touch With Your Customers

Your clients are like your children – you have to keep feeding them to help them grow. And by grow I don’t mean in a physical sense but in the sense of your mutual relationship. And by feeding I don’t mean cake & biscuits .....

posted on Wednesday, 19 November 2014 by Ryan

Conversion-centred design: Increase your email marketing campaign’s click-through rate

Understanding how to optimise your email marketing campaign is crucial when it comes to getting a high click-through rate. To get someone to follow a link you need to make it worth their while to do so. The two main individual incentives in mar.....

posted on Monday, 13 October 2014 by Ryan

Why Email Marketing should be part of your Strategy

There has been a lot of discussion in recent years about the future of email marketing and email in general. Is email ‘dead’? Has it been overtaken by social media platforms? 2014 marked the 18th anniversary of Hotmail, t.....

posted on Tuesday, 24 June 2014 by Shaun

Six Tips for Maximizing Email Marketing Campaigns

Email marketing can help businesses keep in touch with customers and prospects. But there's a big difference between simply adding people to your contacts list and running a savvy campaign that.....

posted on Sunday, 27 April 2014 by Geraint

3 steps to measure the success of your email marketing with Google Analytics

Are you struggling to measure the bottom line impact of your email marketing? Read how using Google Analytics can help you get even more from your email marketing campaigns.

You know what your open and click-through rates are, and yo.....

posted on Friday, 07 December 2012 by Chantal

Dude, What Happened to Your Marketing Emails?

Turns out, a significant portion of your emails might be going directly into a black hole. Here's what you're doing wrong.

Junk mail


posted on Wednesday, 14 November 2012 by Chantal

Five Deadliest Marketing Sins

Marketing is a delicate art; your goal is to influence people's thinking and choices, but it's easy to do more harm than good. Are you guilty of any of these mistakes?

1. Vanity

The ancient Greek s.....

posted on Friday, 09 November 2012 by Chantal

Marketing Consultancy Service

Chantal Stone joined IT Pie on November 5th. As a marketing consultant, Chantal’s main role consists of creating, implementing and monitoring our clients’ key marketing strategy. Chantal is available to provide our clients with a va.....

posted on Friday, 30 April 2010 by Geraint

The Ten Most Important Tips for Email Marketeers

Let’s begin with the most important information first. Here is what we feel are the ten most important tips for anyone managing the email marketing process.

  1. Only send emails to persons who have requested to receive the.....

posted on Wednesday, 28 April 2010 by Geraint

How to Maximize Email Response

What good is sending an email if it doesn't get opened??? Today I’d like to share an article on how to maximize your open rates by writing really good subject lines. Enjoy! For most people, a majority of emails received are junk email.....

posted on Monday, 26 April 2010 by Geraint

How to Avoid Sending SPAM

I don’t think anyone likes SPAM. In fact, most of us despise it! So naturally, you don’t want to be perceived as a spammer. Thus, in today's article I talk about how you can ensure you don't get labeled as a spammer by mista.....

posted on Friday, 23 April 2010 by Geraint

How to Turn Your List into Gold

Did you know that the most important asset a business or non-profit has is their customer list? As they say, the "gold is in the list." If you currently don't have a sign-up form on the top fold of your homepage that is allowing y.....

posted on Wednesday, 21 April 2010 by Geraint

How to Get $57 For Every $1 You Spend

I think you're in for a treat today. I'll be writing about how and why email marketing can be used to convert prospects into customers and convert paying customers into lifetime evangelizers. Did you know that on average, for every $1 c.....

posted on Wednesday, 27 May 2009 by Geraint


So I've signed up to technorati (see my Technorati Profile) and am in the process of 'claiming' my blog, I need to verify that I own the blog by including.....

posted on Wednesday, 27 May 2009 by Geraint

Keyword Research

Today I'd like to talk a little about keyword research, it's an important part of not only Search Engine Optimisation, but also in my opinion of developing a website, though those lazy web developers do help create work for our company......

posted on Saturday, 23 May 2009 by Geraint

The importance of e-marketing - keeping your clients informed

The internet is a wonderful thing, it has made communicating with the world and their dog easy. Gone are the days of hand written letters and waiting days or weeks for responses, with today's technology we've become so impatient for a r.....


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