Search Engine Optimisation (SEO)

The secrets of how to get to the number one spot in Google or any other search engine are tightly held by the search engines, after all they wouldn’t work if we knew how to cheat our way to the top, (and there are those who try using black-hack methods). But at IT PIE we know all the best practices, those little tricks that help make sure your website stands out from the crowd, all our methods are ethical and will help improve your Search Engines rankings.

Still want to know more about SEO? It’s a complicated topic with lots of different elements but let IT PIE try to help you make sense of this mine field.

SEO is the process of improving the volume and quality of traffic to a website from search engines via “organic” listings (The results on the left in Google that are not labelled “Sponsored Links” are known as Organic listings. The rest are PPC and someone has paid Google to have a “Sponsored Link” there – we can also help with PPC) In a nutshell that is what a good Search Engine Optimiser should do, but beware those who make impossible promises. There are companies who will promise to get you position number 1 in Google, Google themselves claim this is an impossible promise and the chances are they’ll optimise a word which your customers aren’t searching for! Great you’re Number 1 and still no one can find you because it’s the wrong keyword.

It's important to remember the goal of a Search Engine

Search Engines are looking to bring searchers to the relevant information they searched for, if they do that they are successful, simple right? So with that in mind let’s look at three important parts of SEO.