Search Engine Optimisation

Code and Structure

It is important that your chosen keyword for a certain page goes beyond the content/copy, it should be included within the code for that page. Search engines give relevance to words placed within the HTML code. The more confident a search engine is about the subject of your website, the higher your page will be in the search rankings.

Some of the best places to put keywords/phrases are:

• Page Title
• Headings
• Alt Tags
• As links
• META tags
• In the URL

Further to this, the structure of your website is important, search engines struggle to spider java and flash so if you have a fantastic looking website with really nice navigation menus built using java or flash and that is the only way to navigate your website, unless there are inbound links to other pages the search engine won’t make it beyond the front page.

We can help you with all of these and if you still have any questions please feel free to ring us. An important part of the way we do business is our honesty and clarity, we will never try to cheat you and will always do our best to ensure you understand what we are doing and why we are doing it. We hope that this has helped your understanding of SEO, it is only the tip of the iceberg, but a very important part. If your building or maintaining your own site we recommend you visit the Google webmaster guidelines page and the Google, What’s an SEO page.