Word Of Mouth (WOM) Marketing

Word of mouth: The act of consumers providing information to other consumers.

Word of mouth marketing: Giving people a reason to talk about your products and services, and making it easier for that conversation to take place.

Word of mouth marketing isn’t a new concept but the way in which it is managed has changed thanks to the Internet. Through social media websites such as LinkedIn, MySpace and Facebook, Twitter, Digg and Delicious, or Flickr and You Tube to name a few the ways in which companies can communicate with their customers has changed dramatically. Using these tools companies can easily communicate with their customers and receive feedback on their products and services, but better still these tools can enable customers to promote the companies products to friends, family and colleagues.

At IT Pie we can assist you in planning a Word of Mouth marketing strategy which will enlist the appropriate social media websites to help communicate your brand and products to your target audience, creating positive brand identity to help promote your business online and offline through the powerful world of Word of Mouth marketing.

Click here to speak to a member of IT Pie about WOM marketing