Many companies are examining how an e-commerce website can increase their profits. Many small businesses offer items to their clients via drop shipping or other methods, in order to maximise their income while keeping their costs as low as possible.
Such companies & businesses may think all they need to do is develop a virtual store and buyers will flock to them to purchase items, however the reality couldn’t be further from it.
There are several things you need to know about developing a website which will serve an e-commerce function. By keeping these things in mind when your site is being developed you will find it easier to do business online.
Use images as much as possible
You want to make sure your site is visually strong. Using clear pictures of the items you are selling is an integral part to having a thriving e-commerce site. For companies selling services rather than goods, ensure your e-commerce site also includes your portfolio, to allow potential customers to get a feel for your work and become interested in what you have to offer them.
Please note: images are not just related to the items you are selling. Including icons that make the website easier to navigate is another vital aspect.
Instead of simply including a button that customers click to purchase an item, you should include an image that they will connect with buying.
Ensure all images and elements load properly.. and quickly
You want to make sure that, when your website is being developed, the correct code is being used. It is important every image and element loads properly. Nothing turns a potential customer off faster than an imperfectly functioning website.
Make your shop front easy to find
It is important the virtual shop front on your site is easy to find. It can be separate from the main portion of your website but it needs to be easy to find and connect to. You don’t want people to have to search around to find your storefront as they are likely going to visit another website instead and go with your competitors for their items or services.
Navigation & information: show the advantages of your products or services
A list of product categories or a grid of them can be the perfect thing to help your online store. Special deals and new arrivals are also good to coax the common web surfers to buy. You probably know that there is a huge chunk of online surfers who don’t know what they want exactly; they just want to hang around. Your goal as an online seller is to tap into that market and show them what they are missing out on.
At IT Pie we offer a range of web design and development services. We have access to the latest technology and always create functional and beautiful to look at designs. As a result, our clients online traffic is maximised and our client’s projects are profitable.