5 Reasons to use a professional website developer

Today I want to discuss the importance of using a professional website developer, I have encountered many businesses who either use a family member or friend, someone they know (maybe a student studying IT or Website development), attempt to build the website themselves or use what we call an 'off the shelf' package. None of these methods will produce a website that will be technically or visually as good as one made by a professional website developer.

1. The first and most obvious reason is Expertise - A good web developer should build a cleanly coded website and include a minimum amount of essential SEO on the website. As they work in the industry they will have knowledge of and understand the latest technologies and trends that are happening (i.e. Twitter, Blogs etc) and be able to advise you on how they could benefit your business.

2. The next reason is that a professionally designed website is virtually always much better visually than a non professionally designed website (though obviously some people do have a good creative eye and will be able to design a beautiful website). It is important to remember that your website is a window on your business, many people will visit your website and form an opinion of your business based on your website: amature website = amature business. No matter how good an impression you make when you meet this person they will review your website and this will partly form their opinion of your business.

3. As mentioned, some people will opt for an off the shelf/Out of a box packages which will require the website to conform to set features or a set frame work that has been pre-built into the package, no matter how much freedom these packages claim to offer the user you will still have to work within some form of frame work, where as using a website developer means complete freedom of design and functionality.

4. Another issue faced when not using a professional website developer is that little or no support is available. If a friend or someone you know has built your website in their spare time, then when something needs updating or maintenance is required it will be done when this person has the time. A professional website developer has an invested interest in making sure your website is live and up-to-date as it reflects their work and will probably be in their portfolio so potential clients could be looking at any one of the websites they have built. Worse still, if you have bought an 'off the shelf' solution there will certainly be no invested interest in you or your business as you are just another anonymous user, through using a professional website developer you can develop a personal relationship with them and a good developer will inform you of any business opportunities they see for you and other clients, either through networking and collaboration or through adding additional or the newest, latest features to your website.

5. The final reason is it will ultimately be cheaper, amature a website can cost your business money through missing out on business. If you are lucky enough to have the ability to build your own website, your time would surely be better invested in running your own business and potentially earning money. Also if you have an off the shelf package, although it may be cheaper in the 1st year, over 2 or more years it likely to cost more: Off the shelf packages usually range from £10 - £30 a month or more.

A final thought, imagine someone informing you that they were going to do what your business offers themselves, do you believe that they would be able to do the work to the same standard that a company specialising in that industry would be able to offer?