How to Turn Your List into Gold

Did you know that the most important asset a business or non-profit has is their customer list? As they say, the "gold is in the list." If you currently don't have a sign-up form on the top fold of your homepage that is allowing you to build your list, I'd recommend putting one there today! Using our system you can ensure that potential customers sign-up to your mailing list without you  needing to do anything!

First Of All, Why Is Your List Important?

Building lists of subscribers, prospects, and customers is one of the most important activities your business can undertake. Once built, permission-based email lists can create sales for your company for years to come.

Tip #1 For Building Your List: Networking

Whether you have an online or offline business, networking has always been an effective way to build relationships and generate sales. In most cases, people exchange business cards or pass along leads when meeting. This contact information is then used to build your database.

Quick Tip: After a networking opportunity, get in the habit of sending a quick email message (no more than 3 days later) to all of the people you spoke with. Start by recapping your conversation, and then ask each contact for permission to be add them to your email list.

Tip #2 For Building Your List: Trade Shows

Trade shows can be an excellent resource for gathering sales leads; consumers that attend trade shows are often the most qualified buyers, as they are paying to attend an event that is of interest to them. As long as the majority of exhibitors could be part of your target market, this is a wonderful resource for obtaining top quality contact information. Quick Tip: Send a follow up email to everyone from the trade show. Mention that you met them at the trade show booth, explain how you can help them, and then ask for permission to include them on your email list.

Tip #3 For Building Your List: One to One Email Messages

Many non-selling employees, such as accounts payable or repair and maintenance personnel, regularly communicate with prospects or customers directly via email. Adding a link to your sign-up form within employee email signatures increases your exposure and potentially builds your database with every message you send.