Is your graphic design helping or hurting your business?

Take a look at your website and ask yourself the question “Do I want to continue navigating through this site? If not, why am I leaving this website?” More often than not, the answer will be: “The site seemed kind of amateurish. There was a feeling that the company did not take the website seriously.” “In general, I think the home page needs a refresh to make it more attractive – it is now more like a virtual storefront rather than a dynamic organisation.” “It was unprofessional and amateur looking and hard to find the correct link to use.”

Regardless of what size company you may be, a website can make you look as though you are the largest company in the UK…in any industry.” Comments like the above are surprisingly common—we see them regularly. In response to similar feedback, we have carried out a very simple page re-design for several of our clients. We did not change a word of copy, but just redesigned a few of the critical visual aesthetics, to give the page a more consistent design. So the questions remains, is your graphic design helping or hurting your business? And our message is simple, “If your visitors are concerned about the appearance or professionalism of your site, you should be concerned about the effect this has on your business. You could get a serious measurable improvement by simply redesigning it.”