Is Your URL Working for You?

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So we have discussed content and meta data. Next we need to look at:

IS YOUR URL WORKING FOR YOU!

Quite simply, if it does what is says on the tin - then its going to work for you! Company name specific URLs are great to be found for a search featuring your company name, but why not also register URLs containing your keywords. For instance, if you repair televisions - also use www.tv-repair.co.uk. You can have as many URLs as you like pointing to your website, but I would suggest you keep it real. Try to keep to the highest regarded URLs - such as .co.uk or .com. Although I have recently been told that more credence is being given to .net extensions. Similarly .co extensions are one to watch out for. Nevertheless the search engines still hold the main two extensions in high regard. In addition to your your main URL, use your keywords in your page URL trailing slashes. For example, the "about page" for our television repair company could be www.tv-repair.co.uk/about tv repairs/. For more information, or to receive an optimisation report for your website, simply give me a call!